VISUAL COMPARISON -
With this visual comparison exercise, you will better understand the differences between how we see color versus how animals see color.
Scientifically speaking, RODS and CONES are what allow any creature to perceive light and color. Rods are the cells located along the retina that are most sensitive to light levels, while cones are the cells that perceive colors. In humans, there are higher levels of cones than rods, meaning we see colors very well but have less-than-perfect night vision. Many mammals, like deer, have rods and cones, but they are structured far differently. The number of rods far exceeds our own, allowing them to behave very well nocturnally. The cones however are far less than ours, and they in fact are missing a specific cone that aids color perception, making them red-green colorblind. This is why blaze orange clothing does not bother them... they perceive the red and green spectrums as roughly the same shade of pale yellow.
So what does all of this mean? In a nutshell, it means that most of the colors used in camouflage today are pointless because the animals cannot distinguish them anyway. |
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DEADLY AT A DISTANCE -
What do we mean when we say Deadly at a Distance? Exactly that... and a little more.
Historically speaking, camouflage patterns have always had a common problem... How to defeat the "blob effect." That is, when a pattern was viewed beyond a certain distance, it's effectiveness would fail completely, becoming nothing more than a dark blob in the environment. When this occurs, you are not hidden... you are a solid object and easily spotted by every eye in the woods. Shaman camouflage patterns defeat the "blob effect" and actually become more effective at 30 yards than any other pattern on the market today.
We didn't design Shaman patterns to be fashionable... we designed them to work in the woods. So while they may not look like much when viewed at arm's length, they look incredible at the critical ranges encountered by hunters. As you'll see in the demonstration below, our camouflage goes from Messy to Magnificent at 30 yards. Roll over the image below to witness the greatness... Deadly at a Distance, indeed. |
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